AppFolio Software Soars in Property Management Market

AppFolio has become the leading provider of software for the property management industry, with shares up over 50% in the past year. Analysts are predicting continued growth in the coming years.

Why AppFolio Is Winning

User-Friendly Design

AppFolio's software is designed to be intuitive for property managers of all sizes — from small owner-operators to large multi-national corporations. The low learning curve means faster onboarding and fewer errors.

Constant Innovation

AppFolio releases new features and functionality on a regular cadence. This ensures property managers always have access to current tools — from AI-assisted leasing to automated cash management and instant vendor payments.

Deep Integrations

AppFolio integrates with a wide range of third-party tools including accounting platforms, marketing software, and banking services. This eliminates double-entry and keeps all your data in one ecosystem.

What This Means for Property Managers

AppFolio's growth is a signal that the industry is consolidating around a platform with serious staying power. If you're already on AppFolio, the investment the company is making in the platform will continue to pay dividends for your operations.

If you're not yet on AppFolio, the question is increasingly not *whether* to switch — but *when*.

Our Take

We built PM Bookkeeper around AppFolio for a reason. It's the best-in-class platform for property management, and its trajectory in the market confirms that. Our team's deep expertise in AppFolio means your books are managed by people who understand the platform as well as the people who built it.